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Dubai | Second Edition

FEBRUARY 2016

PiazzaMercantile is the protagonist of the second edition of our IWS - Italian Wedding Style project.

 

PiazzaMercantile was born from a common interest and brings together communication experts and agri-food producers, event organizers, around a virtual square, an on-line market place, a symbol of the Levantine attitude to trade with the Near East.

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IWS Dubai 2016 | Post Event Report

When the experience for Italian entrepreneurs in Dubai becomes an opportunity

We lived for the second consecutive year the experience of the Bride Show, the premier global event themed wedding, exported the Italian gastronomic culture and much more. ..

 

The 2016 experience in Dubai with Creative intelligence consists of three macro-moments:

Exhibit , or the visit and exhibition at the Fair, inside the most interesting stands based on the business of the partners we support

Tour , the moment in which to merge with the urban and cultural fabric, more than a simple visit to the city, is an immersive experience

Experience, the moment in which to concretely confront the public and the local reality to present oneself to the world

 

The Creative Intelligence group has its contacts in Dubai ; this is why, thanks to our experts already present and rooted in the territory, it is immediately easier for our partners to immerse themselves in a guided and profitable experience able to immediately point to the right channels and the right people with whom to interface to grow o start your business idea within such a profitable context for innovative ideas ready to be successful .

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TOUR

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WELCOME TO DUBAI
City tour

We experienced the city and its world-renowned wonders including the Burj Khalifa , the tallest building in the world, the palm tree with the famous Hotel Atlantis , the Dubai Mall and the wonderful Jumeirah , a residential district of Dubai known for the very famous Burj al-Arab.

Tour is more than a simple visit to the city, it is the experience that brings entrepreneurs closer to the urban and commercial context, it is touching its market and dealing with the great opportunities of this thriving city.
We visited Dubai and its wonders including the Burj Khalifa , the tallest building in the world, Jumeirah with its wonderful tourist villages, the Dubai Mall and the historic Souk , the paradise of world chefs, is the "gold market and spices ”famous all over the world.

EXHIBIT

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THE BRIDE SHOW
10-13 Febbraio 2016

It is the moment dedicated to the experience inside the fair, the largest wedding in the Middle East; an event capable of offering great and concrete business opportunities

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We participated in this event as protagonists with an exhibition stand dedicated to the PiazzaMercantile brand in which we gave visibility to our Apulian products . We have achieved tremendous success both in terms of public interest and in terms of business partnerships with local entrepreneurs. Imagine a stand with the excellence of Italian and Apulian high-quality bakery products in the heart of the number one wedding fair in the world ... we have achieved all this with and for our business customers.

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EXPERIENCE

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THE SOUK

la ricerca degli ingredienti

Con il nostro Chef Luigi Popolizio abbiamo visitato i famosi Souk della città vecchia di Dubai, alla ricerca di ingredienti locali con cui arricchire le nostre ricette tipiche italiane.
Una fusione di culture, profumi e sapori indimenticabile.

Immersed in the city, in the pure experience of the heart of Dubai , we visited the famous spice market in search of the perfect ingredients to elaborate the typical dishes of Apulian cuisine in a new fusion guise that literally captured everyone. An immersion in the smells and bright colors like the local culture, a selection of the best local raw materials before lighting the stove in the kitchens of the most famous iconic hotel in the world.

EXPERIENCE

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ITALIAN EXCELLENCE

 

to conquer Dubai

We have created a 100% Made in Italy finger food menu with our precious products imported directly from Italy.

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We believe that the best deals are those signed in a climate of conviviality and openness to new cultures, experiences and mutual opportunities. This is why we have decided to invite our friends from Dubai entrepreneurs and close contacts during the Fair, in an exclusive aperitif specially prepared by our Chef.

 

An experience full of flavors, excellent commercial contacts and virtuous relationships for important commercial projects for our entrepreneurs and new close contacts during the Exhibit. A lot of enthusiasm also on the part of the experts who proposed us to replicate our fusion aperitif in a bigger way ... we accepted the challenge!

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EXPERIENCE

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BRUNCH ON THE BEACH

After the great success, we replicated our Italian aperitif on one of the most exclusive beaches in Dubai, delighting the public and customers with an afternoon of good humor and Italian gastronomic excellence.

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At the brand new Puro Beach beach restaurant in Dubai , we have created a show cooking for all the guests of the structure. In addition to baked goods, sweets and paté with Apulian extra virgin olive oil, the chef Popolizio has prepared the typical panzerotti , home-made cavatelli and as a dessert the typical " tits of the nuns " with custard dates.

We have guaranteed highly professional video and photographic material to all our partners, to be exploited on their social channels and websites to document the travel experience within a magical and profitable context for every type of business. Accompanying your image with high-impact content means building a complete business card that knows how to talk about you and the exclusive experience lived as a protagonist in Dubai , the capital of business, to your customers and competitors even when you are not physically present to tell it .

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An experience like this brings with it many expectations . And however high they may be, living certain moments in certain places and seeing before your eyes the realization of opportunities that suddenly seem so concrete , feasible and close is always above all imaginable expectations .

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Nothing can explain the change , of vision and opportunity, which comes from an experience so immersive and complete in a context as flourishing and flourishing as that of the heart of Dubai. There is only one way to be part of it: to participate as protagonists.

We are ready to show you what happened in our 2016 business travel together with the partners who have decided to rely on Creative Intelligence to make the most of their business opportunities with great certainty: when you return from an experience like this you look at the world (and the market) with eyes, different perspectives and objectives.

Press Review - Puglia in Dubai for the Bride Show

La Gazzetta del Mezzogiorno

"The Fair was born thanks to the common interest of experts in communication, food producers, event organizers who gather around a virtual square: the online Marketplace.

It takes its name from the famous commercial square of Bari. The Bride Show is the most famous and prestigious fair dedicated to marriage in the Middle East. In addition to the fair, the PIAZZA MERCANTILE brand will participate in a series of events with local partners and will give life to show cooking with the Apulian chef Luigi Popolizio who symbolizes Bari's exchanges with the Near East. The Apulian project conceived by the “Creative Intelligence” agency brings together the excellence of the sectors involved and brings Puglia to Dubai, on the occasion of the Bride Show, which we remember is the most prestigious fair in the Middle East. Puglia is known all over the world for its characteristic landscape and its cuisine; the recipes of our tradition are now considered art. "

 

Alessandro Dibenedetto Giuseppe Melaccio Renzo Scisco Giuseppe Sinisi Giuseppe Zagaria

Source: Gazzetta del Mezzogiorno of 16/04/2016

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Magazine OLTRE

It was born from a common interest and brings together communication experts, agri-food producers, event organizers, around a virtual square, an online marketplace, which takes its name from the commercial square of Bari par excellence, a symbol of the Levantine attitude to trade with the Near East: Piazza Mercantile!

 

Piazza Mercantile, a project presented in national preview in Rome in mid-January, at the Spazio Veneziano, headquarters of the communication agency that created it, the Apulian Creative Intelligence, brings together a group of entrepreneurs and experts, among the Apulian excellences of the sectors involved, to bring the best of Puglia to Dubai, on the occasion of the Bride Show, the most famous and prestigious fair dedicated to marriage in the Middle East.

 

In addition to the fair, the PIAZZA MERCANTILE brand will participate in a series of events with local partners and will give life to show cooking with the Apulian chef Luigi Popolizio.

Puglia is known all over the world for its characteristic landscape and its cuisine; authenticity and passion give life to incredible tastes and flavors and the recipes of our tradition are today considered art. These concepts are the basis of the idea of Creative Intelligence which, for two years, has been bringing the Italian Wedding Style to the Arab Emirates, one of the many integration activities between the Emirati market and Italian companies.

 

Source: magazineoltre.com

I partners

Special thanks go to our partners for believing in our Group and in the potential of our best professional, technical and creative support.

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