
Just British

from 2024 to today
justbritish.it
Web | Foto | Video | SEO | Tactical Design
Educational

Just British
In the heart of Bitonto, Just British represents excellence in English language teaching. The only Cambridge Platinum Centre in the area, it is one of the 100 centres in the world to have trained over 15,000 students in 12 years of activity, collaborating with more than 130 state schools in Puglia and Basilicata. When they chose us to support them in their communication, we accepted the challenge with enthusiasm, convinced that we could enhance their identity and prestige.
Website
We have created a fully SEO-optimized website, ensuring high organic visibility and a prominent position in search results. The design was conceived to be not only mobile friendly, but also highly intuitive and interactive, offering a fluid and engaging browsing experience on every device, from desktops to tablets, to smartphones. Every detail of the site has been carefully curated, from the colors chosen to evoke professionalism and hospitality, to the images that tell the story of everyday life within the school. The contents, written in clear and direct language, have been designed to reflect the excellence of the educational offer and the mission of Just British, making the site not only a reference point for information but also a strategic tool for the acquisition of new students, guiding them step by step through a path of discovery and enrollment. The integration of advanced features, such as dynamic contact forms and interactive FAQ sections, helps to further improve the user experience, facilitating interaction and increasing the conversion rate.
E-commerce
We have developed an integrated e-commerce system, complete with an enrolment module for Cambridge exams and official Test & Train. This advanced platform not only facilitates the management of enrolments, but also offers an additional and highly personalised service for students, making the entire process simpler, more accessible and intuitive. Thanks to a user-friendly interface and optimised navigation functions, students can enrol in just a few clicks, monitor their learning progress and receive real-time updates, significantly improving their experience and engagement.
Gadget
To strengthen the brand identity, we created personalized gadgets, such as notebooks and postcards, designed not only as effective marketing tools, but also as practical and useful materials for students. These gadgets, with their refined and functional design, not only support daily learning, but help promote a strong sense of belonging to the Just British community, accompanying students in their educational journey and strengthening the emotional bond with the school.
Calendario
We have designed and created two exclusive calendars (in two formats, wall and desk), enriched with photographs that capture daily life inside the school, immortalising moments of study, commitment and sharing. In addition to telling the success stories that characterise the Just British experience, this tool has been designed to be extremely useful: month by month, we have included all the dates of the Cambridge exams scheduled for the current year, providing students with a practical and timely reference to best plan their preparation path. The calendar not only marks the time, but becomes an essential travel companion on the path to academic success.
Grafica Outdoor
To increase visibility in the area, we designed a high-impact billboard campaign, strategically positioned in key locations across the area. The eye-catching graphics, studied in detail to capture attention, and the clear and effective messages, formulated to resonate with the local audience, played a crucial role in consolidating the brand presence. Each visual element was chosen to reflect the distinctive identity of Just British, creating immediate recognition and strengthening the emotional connection with the community.
Comunicazione
We managed multi-platform social media communications, developing a targeted strategy that created original and engaging content, designed to capture interest and stimulate interaction. Thanks to our attention to trends and audience preferences, Just British was able to significantly increase interaction with the online community, creating an ongoing and authentic dialogue. This approach not only strengthened the bond with current students, but also attracted potential new students, expanding the brand's reach and influence on digital platforms.
Foto Eventi
We have carefully followed and documented all the key events organised by Just British, including the prestigious Cambridge Day, Cambridge Meets Bari and the events dedicated to staff. Each photograph has been designed to capture the essence of these moments, immortalising not only the enthusiasm, but also the professionalism and attention to detail that distinguish the school. The images tell stories of commitment, sharing and success, offering a visual testimony to the dynamism and passion that animate the Just British community, making each event a precious memory and a showcase of the quality that the school represents.
Foto Staff
We have created a photo shoot dedicated to the staff, designed to significantly enrich the website and online communication. The images, professional and cared for in every detail, not only highlight the high quality of the team, but also convey a sense of trust, competence and welcome to the site visitors. Each shot has been studied to best represent the identity and passion that characterize the Just British staff, creating a visual connection that strengthens the credibility and appeal of the school in the eyes of potential students and partners.
Video di Natale
We designed and produced two promotional Christmas videos, full of emotion and enthusiasm, which managed to capture the spirit of the holidays in an engaging and authentic way. These video projects, curated in every detail to convey warmth and closeness, were a great success, becoming not only a symbol of the unity and attention that Just British reserves for its students and collaborators, but also a powerful tool for emotional connection, capable of strengthening the sense of community and belonging, especially in such a significant period of the year.