CHINA 2016
Post Event Report
Creative Intelligence represented Italy at “The 3rd CHANGBAISHAN INTERNATIONAL ICE AND SNOW SCULPTURE COMPETITION”
Location: Changbaishan International Ice and Snow Festival Resort, Erdao Baihe Town, Chibei District, Changbaishan, Jilin, China
Discover China 2017 | Post Event Report
“The 3rd CHANGBAISHAN INTERNATIONAL ICE AND SNOW SCULPTURE COMPETITION”
Creative Intelligence leads the Italian team at the Changbai Shan International Ice and Snow Sculpture Competition .
A snow sculpture of the trulli of Alberobello , a world heritage site, and the Colosseum of Rome , one of the 7 wonders of the world, represented Italy in the Far East, on the border between China and North Korea, on the occasion of the third edition of the Changbai Shan International Ice and Snow sculpture competition, which took place from January 13th to 21st. Coordinated by the Creative Intelligence communication agency of Bari, specialized in international marketing activities (several events were organized in the Arab Emirates and in China itself), the Italian team is one of the 30 teams that, defying prohibitive temperatures and fearsome opponents, participated to the international competition dedicated to ice and snow sculptures, which involved China, USA, Russia, Japan, Korea, Canada, Taiwan, Hongkong, Singapore, Mongolia, Finland and, obviously, Italy.
The Italian group, led by a Lucanian chef, Nicola De Luca, is mostly from Puglia and has created two works, two large sculptures of the trulli and the Colosseum, in snow and ice, bringing creativity and warmth of Puglia and the south. The Bari-based Creative Intelligence project, developed by the group's business unit - Creative Academy , was joined by, among others, the Confartigianato of Alberobello , the business network of the province of Bari, Piazza Mercantile , and some private sponsors. Among the partners there is also the Angi of Turin, the Italian-Chinese youth association .
EXPERIENCE
WELCOME TO CHANGBAI MOUNTAIN
in northeast China
Changbaishan Mountain is located on the edge of Siberia and near North Korea; it is one of the coldest places in China (temperatures in winter can reach -35°C). An extinct volcano, characterized by rich fauna and beautiful lakes, wonderful hot springs and extensive forests that stretch to the horizon.
Each season is characterized by unforgettable scenery, particularly in the winter months.
The most beautiful tourist attraction of Changbai Mountain is undoubtedly Heavenly Lake, located at an altitude of 2,189m.
FASHION EXPO
WENZHOU
SNOW AND ICE SCULPTURES
30 teams from 11 countries to create snow masterpieces and ice sculptures
Participants from all over the world created extraordinary snow sculptures; these sculptures were illuminated at night, to create an incredible fairy-tale atmosphere.
An interactive exhibition made up of magnificent ice sculptures, buildings and statues entirely made of ice; an exhibition that was open to the public during the festival.
WINNERS
ICE: 1° Mongolia – Dorjsuren Lkhagvadorj, Batbold Choijoo, OdKhuu Tsogbayar | 2° Russia – Fyodor Markov, Zkharov Dzhulustam, Zkharov Aleksandr | 3° USA – Roger Ala, David Fong, Joe Rimer
SNOW: 1° Paesi Bassi – Martin de Zoete, Sergei Generalov, Vladimir Barsukov | 2° Cina (Harbin University) – Zhang Xin, Wang Zhonglong, Yu Pang | 3° Cina (Tsinghua University di Pechino) – Wang Xiaolin, Han Jianfeng, Li Junxing
Wenzhou | opportunità e crescita per le piccole e medie imprese italiane
Le prospettive di crescita economica della città di Wenzhou ci sono apprese da subito promettenti, offrendo una serie di orizzonti di mercato per le piccole e medie imprese italiane desiderose di espandersi in Cina.
Wenzhou si distingue per la sua forte propensione verso un'economia dinamica che abbraccia settori diversificati come manifattura, moda, elettronica e altro ancora. Questo ambiente imprenditoriale vivace crea un terreno fertile per le imprese che cercano di crescere e prosperare.
Le PMI italiane possono trovare numerose opportunità di mercato in contesti del genere, sia attraverso partnership strategiche con aziende locali che attraverso l'esportazione dei propri prodotti e servizi. La reputazione di qualità e artigianato delle imprese italiane è altamente riconosciuta in Cina, offrendo un vantaggio competitivo significativo nel penetrare il mercato locale.
In particolare, settori come la moda, il design, l'arredamento e il settore alimentare godono di un forte interesse da parte dei consumatori cinesi, desiderosi di accedere a prodotti di alta qualità e di tendenza provenienti dall'Italia.