IWS Dubai 2016
Post Event Report
FEBRUARY 2016
Piazza Mercantile is the protagonist of the II edition of our IWS - Italian Wedding Style project.
Piazza Mercantile was born from a common interest and brings together communication experts and agri-food producers, event organizers, around a virtual square, an online market place, a symbol of the Levantine attitude to exchanges with the Near East.
Dubai | Second Edition
IWS Dubai 2016 | Post Event Report
When experience becomes an opportunity for Italian entrepreneurs in Dubai
We lived for the second consecutive year the experience ofblaughs Show, the main event ofrange mongive itthemed wedding, exported Italian gastronomic culture and much more...
The 2016 experience in Dubai with Creative intelligence consists of three macro-moments:
exhibit, or the visit and exhibition at the Fair, within the most interesting stands based on the business of the partners we support
Tours, the moment in which merging with the urban and cultural fabric, more than a simple visit to the city, is an immersive experience
Experience, the moment in which to concretely confront the public and the local reality to present oneself to the world
The groupcreative intelligenceyou havehis referentsright atDubai; this is why thanks to our experts already present and rooted in the area, for our partners it isinstantly easierimmerse yourself in a guided and profitable experience able to immediately point toright channelsand atright peoplewith which to interface to grow or launch your business idea within such a profitable context for innovative ideasready to succeed.
TOUR
WELCOME TO DUBAI
City tours
We experienced the city and its wonders renowned throughout the world among which theBurj Khalifa, the tallest building in the world, the palm with the famousHotel Atlantis, theDubai Malland the wonderfulJumeirah, residential district of Dubai known for the very famousBurj al Arab.
Tour è più di una semplice visita alla città, è l'esperienza che avvicina gli imprenditori al contesto urbano e commerciale, è toccare con mano il suo mercato e confrontarsi con le grandi opportunità di questa città florida.
Abbiamo visitato Dubai e le sue meraviglie tra le quali il Burj Khalifa, l’edificio più alto del mondo, Jumeirah con i suoi meravigliosi villaggi turistici, il Dubai Mall e lo storico Souk, il paradiso degli chef mondiali, è il “mercato degli ori e delle spezie” famoso in tutto il mondo.
EXHIBIT
THE BRIDESHOW
10-13 February 2016
It is the moment dedicated to the experience inside the fair, the largest wedding in the Middle East; an event able to offer great and concrete business opportunities
We participated in this event as protagonists with a stand exhibition dedicated to the brand Piazza Mercantile in which we gave visibility to ourproducts pugliesi. We have achieved resounding success both in terms of interest from the public and in terms of commercial partnerships with local entrepreneurs. Imagine a stand with the excellence of Italian and Apulian high-quality bakery products in the heart of the number one wedding fair in the world... we have created all this with and for our entrepreneurial customers.
EXPERIENCE
THE SOUK
the search for ingredients
With our Chef Luigi Popolizio we visited the famous Souks of the old city of Dubai, looking for local ingredients with which to enrich our typical Italian recipes.
An unforgettable fusion of cultures, aromas and flavours.
Immersed in the city, in thepure experience of the heart of Dubai, we visited the famousspice marketin search of the perfect ingredients to prepare the typical dishes of the Apulian cuisine in a new guisefusionwhich captured literally everyone. An immersion in smells and bright colors like the culture of the place, a selection amongthe best local raw materialsbefore lighting the stove inside the kitchens of the most famous iconic hotel in the world.
EXPERIENCE
ITALIAN EXCELLENCE
conquering Dubai
We have created a 100% Made in Italy finger food menu with our fine products imported directly from Italy.
We believe that the best deals are those signed in an atmosphere of conviviality and openness to new cultures, experiences and mutual opportunities. For this reason we have decided to invite our Dubai entrepreneur friends and close contacts during the Fair, in a exclusive aperitif specially prepared by our Chef.
An experience full of flavours, excellent commercial contacts and virtuous relationships for important commercial projects for our entrepreneurs and the new contacts made during the Exhibit. Lots of enthusiasm also from the insiders who proposed us to replicate our fusion aperitif on a larger scale... we accepted the challenge!
EXPERIENCE
BRUNCH ON THE BEACH
After the great success achieved, we replicated our Italian aperitif on one of the most exclusive beaches in Dubai, delighting the public and customers with an afternoon of good humor and Italian gastronomic excellence.
At the brand newbeach restaurant Puro Beach Dubai, we made oneshow cookingfor all hotel guests. In addition to baked goods, desserts and pates with Apulian extra virgin olive oil, the chef Popolizio has prepared the typicalturnovers, of thecavatelli home-made e as dessert the typical “nuns boobswith date custard.
We guaranteedhighly professional video and photographic materialto all our partners, to leverage on your ownsocial channelsandWeb sitesto document the travel experience within amagical and profitable contextfor every type of business. Enrich your image withimpactful contentmeans to build acomplete business cardwho knows how to talk about you and your exclusive experiencestarring in Dubai, the business capital, to your customers and competitors aeven when you're not physically present to tell it.
TV
An experience like this brings with it manyexpectations. And however high they may be, livecertain momentsincertain placesand see before your eyes therealization of opportunitieswhich suddenly look like thisconcrete, feasibleand close it is alwaysabove all imaginable expectations.
Nothing can explain thechange, of vision and opportunity, which arises from such an immersive and complete experience in such a thriving and thriving context as that of the heart of Dubai. There is only one way to be part of it: to participate as protagonists.
We are ready to show you what happened in oursbusiness trips of 2016 together with the partners who have decided to rely oncreative intelligenceto make le theirbusiness opportunitywith great certainty: when you return from such an experience, you look at the world (and the market) with eyes, perspectives and objectivesdifferent.
Press Review - Puglia in Dubai for the Bride Show - The Gazette of the South
"The Fair was born thanks to the common interest of communication experts, agri-food producers, event organizers who gather around a virtual square: the online Marketplace.
It takes its name from the famous commercial square of Bari. The Bride Show is the most famous and prestigious fair dedicated to marriage in the Middle East. In addition to the fair, the PIAZZA MERCANTILE brand will participate in a series of events with local partners and will create show cooking with the Apulian chef Luigi Popolizio who symbolizes the Bari exchanges with the Near East. The Apulian project conceived by the "Creative Intelligence" agency brings together the excellence of the sectors involved and brings Puglia to Dubai, on the occasion of the Bride Show, which we recall is the most prestigious fair in the Middle East. Puglia is known throughout the world for its characteristic landscape and for its cuisine; the recipes of our tradition are now considered art."
Alessandro Dibenedetto Giuseppe Melaccio Renzo Scisco Giuseppe Sinisi Giuseppe Zagaria
Source: Gazzetta del Mezzogiorno of 04/16/2016
Magazine BEYOND
It was born from a common interest and brings together communication experts, agri-food producers, event organizers, around a virtual square, an online marketplace, which takestakes its name from the commercial square of Bari par excellence, symbol of the Levantine attitude to trade with the Near East: Piazza Mercantile!
Piazza Mercantile, a project presented in national preview in Rome in mid-January, at the Spazio Veneziano, headquarters of the communication agency that created it, the Apulian Creative Intelligence, brings together a group of entrepreneurs and experts, among the Apulian excellences of the sectors involved, to bring the best of Puglia to Dubai, on the occasion of the Bride Show, the most famous and prestigious fair dedicated to marriage in the Middle East.
In addition to the fair, the PIAZZA MERCANTILE brand will participate in a series of events with local partners and will create show cooking with the Apulian chef Luigi Popolizio.
Puglia is known throughout the world for its characteristic landscape and for its cuisine; authenticity and passion give life to incredible tastes and flavors and the recipes of our tradition are now considered art. These concepts are the basis of the Creative Intelligence idea which, for two years, has been bringing Italian Wedding Style to the United Arab Emirates, one of the many integration activities between the UAE market and Italian companies.
Source: magazineoltre.com
The partners
Special thanks go to our partners for having believed in our Group and in the potential of our best professional, technical and creative support.
